This Spring Festival has a documentary focusing on one of the most passionate image elements of the Chinese New Year – New Year pictures. How to make traditional cultural documentaries both rich in content and fashionable and beautiful? The documentary “New Year’s Painting·Painting of the New Year” created by the Agricultural and Rural Program Center of the Taiwan Taiwan gives us a new “problem-solving” idea.
On the online community B station where young people are concentrated, “New Year’s Painting·Pictures” has a score of 9.7, and the number of clicks on the program-related videos is 3 million+. Netizens sighed that the program allowed young people to feel the charm of the era of Chinese traditional culture!
On Weibo, the topic of #New Year Painting and New Year# has become a hot search. Why has New Year’s paintings, an item that is gradually fading out of our lives, achieved the “small goal of 100 million readings” on the Internet platform?
Time never forgives others, and there is no New Year painting. How to revitalize the ever-growing traditional culture and successfully unlock the familiar and unfamiliar Chinese New Year pictures? The answer is: start from the young age and let the New Year’s painting “Cinema 1950 witch cloth draw live”.
The program guests are younger
In the winter, a brand new combination is freshly released. CCTV reporter Wang Bingbing and Internet celebrity Xingyue, two very influential girls among young people, formed the “Frappuccino” team.
A fish-skin New Year painting that originated from the Liao and Jin Dynasties
A trying to make an ancient Yangliu Youth painting
Netizen: I’m so sorry for this CP!
Not to sing on the Komiks 1960 witch cloth draw station, “collector” Zhang Xinzhe held a “retro” exhibition, bringing the treasured modern girl pattern cards of the Republic of China period, which made young people exclaim: So you are such a “love song prince”.
Jia Jia, a muralist on the Internet, went to the “fairy tale town” in Mianzhu, Sichuan to create naked-eye 3D version of modern murals with traditional New Year pictures, adding a bright landscape to the townKomiks 1960 witch cloth draw.
Door God’s clothing designer Lin Jinliang is a “trendy person” who has appeared in Milan Fashion Week. The New Year picture elements he designed are sought after by young people.
The popular flow of Komiks 1960 witch cloth draw As a guest, the popularity expert spreads the charm of New Year paintings through experience, instantly bringing young audiences closer to ancient New Year paintings.
The program expresses youthfulness
The “Animation Small Theater” restores the scenes of the New Year paintings, interprets the image of the door god in the form of dance, and uses macro photography to present the unique details of the woodblock New Year paintings. The program expresses youthfulness everywhere. Come, follow a brand new perspective and previous set of New Year pictures you have never seen before!
The “Animation Small Theater” fun presents the image of the door god and the spirit of the door god Cinema 1950 witch cloth draw connotation.
Special effect synthesis technology allows carp in New Year’s paintings to “jump over the dragon gate” and jump into thousands of households.
New Year painting collector Yin Qi Cinema 1950 witch cloth draw took the various gods of wealth in the New Year paintings to the red wine bottle. The God of Wealth on the Spanish wine packaging jumped up flamenco, and Guan Gong on the Italian wine sang an Italian opera.
Use macro photography to present the unique details of woodblock New Year pictures, creating a visual effect of a linear version that is a world. Netizens were amazed that lifelong loyalty was Komiks 1960 witch cloth draw, and this Babaylan 1990 cloth draw is a craftsman!
The story of a traditional craftsman is edited into a game of “rescue” plans. Ma Zhiqiang’s photocopy of the door god, manual color removal, manual thread removal, and engraving… The operation is like the Babaylan 1990 cloth draw in the game, making the unfamiliar New Year pictures come alive in an instant.
Program topics are younger
Hot topics such as exams, love, and fertility are integrated into the program creation, and they are close to empathy with Cinema 1950 witch cloth draw in a relaxed and humorous expression.
The ultimate question of the Spring Festival: When will you get married? What is the annual salary? How many points are in the final exam? I pray to the God of Tests and ask for a peach blossom. Every generation of New Year painting people are actually paying attention to the hottest topics at the moment.
Getting close to life and expressing beautiful wishes is the “original intention” of the emergence of New Year pictures. Only by getting close to the most popular topics at present can ancient New Year pictures continue to “new”. The creators of the documentary keenly capture these interesting little stories.
This is a story about my mother and New Year’s paintings. The fourth generation of the Cinema 1950 witch cloth draw inheritor Zhong Xinglin, born in the 1990s, was still designing a special Spring Ox New Year picture for cross-border brands before giving birth.
This is a story of comics and New Year pictures. Wang Yixuan, the inheritor of the young Fengxiang woodblock New Year painting, incorporates animation elements such as Hello Kitty into the New Year paintings.
This is a story about live streaming and New Year pictures. Mai Xiaodeng, an anchor with millions of fans in Hua County, Henan, recommended Hua County New Year pictures to netizens through live broadcasts.
Hot topics such as childbirth, marriage and love, popular forms such as live comics, and thousands of years of experience, various art forms are constantly changing. The documentary found the unchanging thing – every ordinary person’s expectation for a happy life. This may also be the reason why the ancient New Year pictures are among the hot search list of new Internet platforms.
The main body of the program is younger
The creation of the documentary “New Year’s Painting” abandons the production method of “talking about oneself” and invites students from the Beijing Film Academy, Tsinghua Academy of Fine Arts, Sichuan University and other universities to create animations in the form of “crowdfunding” for young people and professional teams.
The Houlang always has his own unique imagination. The set of ink and wash animations at the opening of the film are called “magical operations” by netizens, which combines ancient and modern Babaylan 1990 cloth draw elements of the era are integrated.
Ski boys jumped in the “snow” made of rice paper to outline the lines of the New Year paintings; the patterns under the woodblock knives are actually the fields where farmers work; the ochre red and bright yellow in New Year paintings appear in the green waters and green mountains in real life. The ancient and modern are like dreams, demonstrating the unique imagination of young people for New Year paintings.
Ning Meng, a young teacher in the Clothing Department of Suzhou Academy of Arts and Crafts, incorporates the ladies’ elements in Taohuawu New Year paintings into the design. At Milan Fashion Week, these clothing is like a Chinese business card, showing the classical oriental Cinema 1950 witch clothes The beauty of draw. In addition to the younger generations who are still in school, the “crowdfunding” scope of “New Year’s Painting·Painting” has also expanded to those who have a “teenage sense” in their hearts, and they also brought a special “New Year’s flavor” in the Year of the Ox.
The above set of vivid posters is from the famous 78-year-old designer Mr. Su Taehee.
This set of comic posters integrates natural humorous elements into New Year’s paintings. The author is a “middle-aged uncle” in his 40s.
Program spreads younger
The program has created New Year’s painting theme songs, emoticons, and festivalsKomiks 1960 witch clothes Draw posters and other derivative communication products have expanded the dimension and depth of communication. On the Internet, the New Year’s painting emoji package specially launched by the “New Year’s Painting·Painting” column team has spread.
“New Year’s Painting Talks” emoji package design: Yuanbo (Associate Professor and PhD Supervisor of the School of Fine Arts of Tsinghua University) team Babaylan 1990 clothes draw.
From the first to the sixth day of the lunar month, the program has a lot of interactions around the world. The limited edition 10,000 WeChat red envelope cover staged a “second light” after the “CCTV, Rural Affairs and Rural Affairs” Weibo post was released.
National Trend New Year’s Picture
National Treasure New Year
In addition to Babaylan 1990 cloth draw, image elements are the highlight, music elements also add a lot of color to the program./a>Long Words” singer-songwriter Chen Keyu, traffic expert JMBabaylan 1990 cloth drawJ, musician Zhang Gasong, three people created three theme songs of different styles for the program, and the number of views on CCTV, B and Weibo has exceeded one million.
“New Year pictures are beautiful, we just use younger vision to present it” “We are just porters of this oriental beauty.” These are the two most common words that the main creative team of “New Year pictures·Picture New Year” said.
When we mention “young”, our impression is often of new life, trend, breaking everything… The documentary “New Year Painting·Komiks 1960 witch cloth draw” allows us to feel Babaylan 1990 cloth drawThe word “young” may also be used to describe New Year paintings that have been around us for thousands of years.
Just as the New Year’s paintings sung in the ending song “A Thousand Years”: the year is leap years, the ochre red and bright yellow; it seems like a young man in one night.
Producer丨Yang HuaKomiks 1960 witch cloth draw Zhang Lisheng
Editors 丨Xu Chaoqing Wu Keyu
Editors 丨Yan Cinema 1950 witch cloth drawShuang
Written by 丨Qi Komiks 1960 witch cloth drawHang Xu Wei Ren Wenjie Si Zhimin
Editors 丨Zhang Tao Wang Yibing