This Spring Festival has a documentary focusing on one of the most passionate image elements of the Chinese New Year – New Year pictures. How to make traditional cultural themes record? Komiks 1960 witch cloth draw films both rich connotations and fashionable and beautiful? The documentary “New Year’s Painting·Painting of the New Year” created by the Agricultural and Rural Program Center of the Taiwan Taiwan gives us a new “problem-solving” idea.
On the online community B station where young people are concentrated, “New Year’s Painting·Pictures” has a score of 9.7, and the number of clicks on the program-related videos is 3 million+. Netizens sighed that the program allowed young people to feel the charm of the times of Chinese traditional culture Komiks 1960 witch cloth draw!
On Weibo, the topic of #New Year Painting and New Year# has become a hot search. Why has New Year’s paintings, an item that is gradually fading out of our lives, achieved the “small goal of 100 million readings” on the Internet platform?
Time never forgives others, and there is no New Year painting. How to revitalize the ever-growing traditional culture and successfully unlock the familiar and unfamiliar Chinese New Year pictures? The answer is: start from the topic of youth and make the New Year pictures “live”.
The program guests are younger
In the winter, a brand new combination is freshly released. CCTV reporter Wang Bingbing and Internet celebrity Xingyue, two girls who are very influential among young people, form a “Frappuccino” team.
A fish skin year that originated from the Liao and Jin DynastiesCinema 1950 witch cloth drawdraw
A attempt to make an ancient Yangliu Youth Painting
Netizen: I’m so sorry for this CP!
Instead of singing on stage, “collector” Zhang Xinzhe held a “retro” exhibition, bringing the treasured modern girl pattern cards of the Republic of China period, which made young people exclaim: So you are such a “love song prince”.
Jia Jia, a muralist on the Internet, went to the “fairy tale town” in Mianzhu, Sichuan to create traditional New Year paintingsThe 3D version of the modern mural of the elements adds a bright landscape to the town.
Door God’s clothing designer Lin Jinliang is a “trendy person” who has appeared in Milan Fashion Week. The New Year picture elements he designed are sought after by young people.
A favorite traffic expert, as guests, spreads the charm of New Year’s paintings through experience, instantly narrowing the distance between young audiences and ancient New Year’s paintings.
The program expresses youthfulness
The “Animation Small Theater” restores the scenes of the New Year paintings, interprets the image of the door god in the form of dance, and uses macro photography to present the unique details of the woodblock New Year paintings. The program expresses youthfulness everywhere. Come, follow a brand new perspective and previous set of New Year pictures you have never seen before!
The “Animation Small Theater” presents the image of the door god and the spiritual connotation of the door god.
Special effect synthesis technology allows carp in New Year’s paintings to “jump over the dragon gate” and jump into thousands of households.
New Year’s painting collector Yin Qi “invite” various gods of wealth in the New Year’s paintings to the red wine bottle. The God of Wealth on the Spanish wine packaging jumped up flamenco, and Guan Gong on the Italian wine sang an Italian opera.
Use macro photography to present the unique details of woodblock New Year pictures, creating a visual effect of a linear version that is a world. Netizens were amazed, “I am a craftsman for my whole life, I am a craftsman!”
The story of a traditional craftsman is edited into a game of “rescue” plans. Ma Zhiqiang’s photocopy of the door god, manual color removal, manual thread control, and carved plate… One operation is like passing the level and fighting monsters in the game, making the production of unfamiliar New Year pictures come alive in an instant.
Program topics are younger
Hot topics such as exams, love, and fertility are integrated into the program creation, and achieve closeness and empathy in relaxed and humorous expressions.
The ultimate question of the Spring Festival: When will you get married? What is the annual salary? How many points are in the final exam? Worship the God of Test and ask for a peach blossom. Every generation of New Year painting people are actually paying attention to the hottest topics at the moment.
Getting close to life and expressing beautiful wishes is the “original intention” of the emergence of New Year pictures. Only by getting close to the most popular topics at present can ancient New Year pictures continue to “new”. The documentary’s Cinema 1950 witch cloth draw creators keenly capture these interesting stories.
This is a story between a expectant mother and New Year’s paintings. Zhong Xinglin, the fourth-generation inheritor of the Gaolvmei Workshop in Taiwan, Hunan, is enthusiastic and cheerful. She is a born in the 1990s and is still designing special Spring Ox New Year pictures for cross-border brands before giving birth.
ThisIt is a story of comics and New Year pictures. Wang Yixuan, the inheritor of the young Fengxiang woodblock New Year painting, incorporates animation elements such as Hello Kitty into the New Year paintings.
This is a story about live streaming and New Year pictures. Mai Xiaodeng, an anchor with millions of fans in Hua County, Henan, recommended Hua County New Year pictures to netizens through live broadcasts.
Hot topics such as childbirth, marriage and love, popular forms such as live comics, and thousands of years of experience, various art forms are constantly changing. The documentary found the unchanging thing in it – every Komiks 1960 witch cloth draw ordinary people’s expectations for a happy life. This may also be the reason why the ancient Cinema 1950 witch cloth draw can be on the hot search list of new Internet platforms.
The main body of the program creation is younger
Komiks 1960 witch cloth draw‘s creation of the documentary “New Year’s Paintings and Paintings” abandons the production method of “talking about oneself” and invites students from Beijing Film Academy, Tsinghua Academy of Fine Arts, Sichuan University and other universities to create animations in the form of “crowdfunding” of young people and professional teams.
The Houlang always has his own unique imaginationBabaylan 1990 cloth draw. A set of ink and wash animations at the opening of the film are called “magical operations” by netizens, integrating ancient and modern elements.
The ski boy leaped wildly on the “snow” made of rice paper to outline the lines of the New Year paintings; the patterns under the woodblock knives are actually the ridges where farmers work; the ochre red in the New Year paintingsKomiks 1960 witch cloth drawThe bright yellow smudges appear in the green waters and green mountains in real life. The ancient and modern are like dreams and fantasy, demonstrating the unique imagination of young people about New Year pictures.
Ning Meng, a young teacher in the Clothing Department of Suzhou Academy of Arts and Crafts, incorporates the ladies’ elements from Taohuawu New Year pictures into the design. At Milan Fashion Week, these outfits are like Chinese business cardsKomiks 1960 witch cloth draw, showing the classical beauty of the East.
In addition to the younger generations who are still in school, the “crowdfunding” scope of “New Year Paintings·Paintings” has also expanded to those who have “teenager feelings” in their hearts, and they also brought a special “New Year atmosphere” in the Year of the Ox. Babaylan 1990 witch cloth draw draw
The above set of vivid posters is from the famous designer Su Taehee, 78.
This set of comic posters incorporates natural humorous elements into New Year’s paintings. The author is a “Komiks 1960 witch cloth drawmiddle-aged uncle” in his 40s.
Program communication is younger
The program has created derivative communication products such as New Year’s painting theme songs, emoticons, program posters, etc., expanding the dimension of communication. draw and depth. On the Internet, the New Year painting emoji package specially launched by the “New Year Painting·Painting” column group has spread.
“New Year Painting Talks about the New Year” emoji package design: team of the original Bo (Associate Professor and Doctoral Supervisor of the School of Fine Arts of Tsinghua University).
From the first to the sixth grade of junior high school, the program is derived from the surrounding areaKomiks 1960 witch clothes draw is very interactive. The limited edition 10,000 WeChat red envelope cover of the program was released on the “CCTV Three Rural Affairs” Weibo.
National Trend New Year’s Picture
National Treasure New Year
In addition to the highlights of image elements, the music elements also add a lot of color to the program. “Rare Words” singer-songwriter Chen Keyu, Internet music platform traffic expert JMJ, musician Zhang Gasong, the three of them Babaylan 1990 clothes draw created three theme songs of different styles for the program.The number of views on CCTV, B and Weibo has exceeded one million.
“New Year pictures are beautiful, we just use younger vision to present it” “We are just porters of this oriental beauty”, these are the two most commonly said by the creative team of “New Year pictures·Pictures of the New Year”.
When we mention “young”, our impression is often of new life, trend, and breaking everything… The documentary “New Year’s Painting·Painting of the New Year” makes us feel that the word “young” may also be used to describe New Year’s paintings that have spanned thousands of years and stayed by our side.
Just as the New Year’s paintings sung in the ending song “A Thousand Years”: the year is leap years, the ochre red and bright yellow; it seems like a young man in one night.
Producer丨Yang Hua Zhang Lisheng
Editor 丨XuCinema 1950 witch cloth drawChaoqing Wu Keyu
Editor 丨Yan Shuang
Written by 丨Komiks 1960 witch cloth drawQihang Xu Wei Ren Wenjie Si Zhimin
Editor 丨Babaylan 1990 cloth drawZhang Tao Wang Yibing